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Ojulowo, video (still), 2014.

Ojulowo, 2014
Video
Copyright The Artist
Ojulowo reflects on what it means to authentically identify with, whilst revealing an ambivalence towards ones 'home' or 'culture'. It is one in a series of four ‘music video’ works...
Ojulowo reflects on what it means to authentically identify with, whilst revealing an ambivalence towards ones 'home' or 'culture'. It is one in a series of four ‘music video’ works that seek to ‘queery’ the music video format. I’m attempting to learn my mother tongue – Yoruba, an ethnicity and language spoken in Nigeria. Frustrated with the policing of boundaries around identities, I discover the word ‘Ojulowo’, which means genuine, original, authentic in Yoruba. This video is a playful investigation into what authenticity really is, or isn’t , pronunciation is not important here.